ELF

The YouTuber argues ELF is well-positioned regardless of oil prices or economic conditions because 75% of its products are priced at $10 or under, making it resilient if consumers tighten spending. He sees long-term upside despite some petrochemical-related cost headwinds from higher oil prices.

The host expects e.l.f. Beauty to finish the year between $100 and $140, and sees a long-term opportunity for the stock to become a several-hundred-dollar name as margins and profitability improve.

Jeremy frames ELF as a long-term compounder driven by the strength of its three brands (e.l.f., Rhode, Naturium), expanding retail distribution, and future margin expansion. He lays out both a base case and bull case price target for 2030 based on his own revenue and margin projections.

ELF has cleaned up prior tariff-related margin drama and successfully integrated the Rhode acquisition, driving the stock up sharply from $49 in early June to $92. The host sees continued upside into year-end.

The host sold roughly $50,000 of his highest tax-lot ELF shares today mainly for tax and portfolio-concentration reasons after the stock nearly doubled, but he remains bullish overall and still holds a large position. He thinks the near-term risk/reward has become less attractive at current valuation levels.